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Absolutely Write Blog

Expert Advice for Maximizing Your Content Writing + Editing Investment

Quality Content Matters

The content marketing world is saturated with so-called content "experts" who claim to have all the answers. Unfortunately, the loudest voices often have the least amount of experience to back up what they're advising!

That's not me. With 20+ years as a writer, editor and content strategist, I've more than earned my stripes and insights when it comes to harnessing the power of the written word.

I recognize high-quality content when I see it. This blog is about helping you reap its many benefits.

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Ebooks, White Papers, Reports & More ... What's the Difference?

Ebooks, White Papers, Reports & More ... What's the Difference?

Ebooks, White Papers, Reports & More ... What's the Difference?

Your organization needs long-form marketing-communications content. But which format should you publish it in?

Lindsey McCaffrey

Jun 10, 20234 min read

Is Your Content Marketing Team Stretched Too Thin? How Some Experts Are Overcoming Project Overload

Is Your Content Marketing Team Stretched Too Thin? How Some Experts Are Overcoming Project Overload

Is Your Content Marketing Team Stretched Too Thin? How Some Experts Are Overcoming Project Overload

Four "state of content marketing" reports show how content marketers are managing the burden of project overload in 2023.

Lindsey McCaffrey

May 23, 20233 min read

7 Stats, Zero Trustworthy Sources: My ChatGPT Experiment, Gone Awry

7 Stats, Zero Trustworthy Sources: My ChatGPT Experiment, Gone Awry

7 Stats, Zero Trustworthy Sources: My ChatGPT Experiment, Gone Awry

What happens when you ask ChatGPT for statistics? Can you trust AI-recommended data at face value? Not according to my experiment.

Lindsey McCaffrey

May 1, 20237 min read

The Risks of Asking Your Non-Writer Employees to Write Your Marketing-Communications Content

The Risks of Asking Your Non-Writer Employees to Write Your Marketing-Communications Content

The Risks of Asking Your Non-Writer Employees to Write Your Marketing-Communications Content

Are non-writer employees writing your business content? Learn why this can put your business operations and corporate reputation at risk.

Lindsey McCaffrey

Apr 3, 20233 min read

7 Tell-Tale Signs NOW is the Time to Refresh Your Digital Content

7 Tell-Tale Signs NOW is the Time to Refresh Your Digital Content

7 Tell-Tale Signs NOW is the Time to Refresh Your Digital Content

How to know it's time for a content overhaul on your website, mobile app, e-commerce site, customer portal, or other digital platform.

Lindsey McCaffrey

Mar 7, 20234 min read

Is Your Business' Digital Content Confusing Your Target Customers?

Is Your Business' Digital Content Confusing Your Target Customers?

Is Your Business' Digital Content Confusing Your Target Customers?

There IS such a thing as being too close to your content. Learn 2 simple clarity-boosting ways so your audience always understands you.

Lindsey McCaffrey

Feb 2, 20232 min read

Streeeeetch Your Written Content: 6 Ways to Repurpose Case Studies for Maximum Effect

Streeeeetch Your Written Content: 6 Ways to Repurpose Case Studies for Maximum Effect

Streeeeetch Your Written Content: 6 Ways to Repurpose Case Studies for Maximum Effect

Case studies are usually more expensive to create than a blog post. But they provide TONS of value. Here's how to maximize your investment.

Lindsey McCaffrey

Jan 3, 20233 min read

Win an Award or Speaking Opportunity - With the Best Written Application EVER

Win an Award or Speaking Opportunity - With the Best Written Application EVER

Win an Award or Speaking Opportunity - With the Best Written Application EVER

Want to win an industry award or score a high-profile speaking opportunity? Why you shouldn't leave your application to an amateur writer.

Lindsey McCaffrey

Dec 7, 20222 min read

10 Steps for Creating Compellingly Killer Key Messages

10 Steps for Creating Compellingly Killer Key Messages

10 Steps for Creating Compellingly Killer Key Messages

Slay 'em with strategic, punchy, soundbite-friendly key messages that encapsulate your business and motivate others to action.

Lindsey McCaffrey

Nov 10, 20224 min read

12 (More) Frequently Misused Business Words in Content Marketing

12 (More) Frequently Misused Business Words in Content Marketing

12 (More) Frequently Misused Business Words in Content Marketing

Lose vs. loose. Principle vs. principal. Counsel vs. council. Is your organization using the wrong words in its public-facing content?

Lindsey McCaffrey

Oct 7, 20223 min read

Why Content Writers Are Basically Professional Organizers

Why Content Writers Are Basically Professional Organizers

Why Content Writers Are Basically Professional Organizers

Got a cluttered website? How a skilled writer can produce a cleaner, more organized and powerfully worded digital platform.

Lindsey McCaffrey

Sep 6, 20222 min read

Cottage, Cabin, or Something Else? How Regional Differences Can Affect Word Choice

Cottage, Cabin, or Something Else? How Regional Differences Can Affect Word Choice

Cottage, Cabin, or Something Else? How Regional Differences Can Affect Word Choice

Same country, same language ... different words? Why small yet crucial variations in word choice can make or break your message.

Lindsey McCaffrey

Aug 5, 20222 min read

Creating Content? Don't Make It All About Your Organization (Rather, Make It About "You")

Creating Content? Don't Make It All About Your Organization (Rather, Make It About "You")

Creating Content? Don't Make It All About Your Organization (Rather, Make It About "You")

Nobody likes people who talk about themselves all the time. Same logic applies to your organization's content: don't make it all about you.

Lindsey McCaffrey

Jul 5, 20223 min read

Premium Writing Services for Less: How to Afford a Top-Tier Content Writer Without Breaking the Bank

Premium Writing Services for Less: How to Afford a Top-Tier Content Writer Without Breaking the Bank

Premium Writing Services for Less: How to Afford a Top-Tier Content Writer Without Breaking the Bank

Want high-quality, premium content without the premium prices? These 3 tips can bring down the cost of working with an experienced writer.

Lindsey McCaffrey

Jun 9, 20223 min read

How to Rock Your Case Studies Harder Than An '80s Headbanger

How to Rock Your Case Studies Harder Than An '80s Headbanger

How to Rock Your Case Studies Harder Than An '80s Headbanger

Know your organization would benefit from case studies, but unsure where to start? Here's a quick primer to get that ball rolling. Case...

Lindsey McCaffrey

May 3, 20224 min read

Are These Commonly Misused Words In Your Content Marketing?

Are These Commonly Misused Words In Your Content Marketing?

Are These Commonly Misused Words In Your Content Marketing?

Assure vs. ensure vs. insure. Lay vs. lie. A lot vs. allot. Is your business content riddled with all the wrong words? Find out now.

Lindsey McCaffrey

Apr 6, 20224 min read

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