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Absolutely Write Blog

Expert Advice for Maximizing Your Content Writing + Editing Investment

Quality Content Matters

The content marketing world is saturated with so-called content "experts" who claim to have all the answers. Unfortunately, the loudest voices often have the least amount of experience to back up what they're advising!

That's not me. With 20+ years as a writer, editor and content strategist, I've more than earned my stripes and insights when it comes to harnessing the power of the written word.

I recognize high-quality content when I see it. This blog is about helping you reap its many benefits.

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Ebooks, White Papers, Reports & More ... What's the Difference?

Lindsey McCaffrey

Jun 10
4 min

Ebooks, White Papers, Reports & More ... What's the Difference?

Your organization needs long-form marketing-communications content. But which format should you publish it in?

Is Your Content Marketing Team Stretched Too Thin? How Some Experts Are Overcoming Project Overload

Lindsey McCaffrey

May 23
3 min

Is Your Content Marketing Team Stretched Too Thin? How Some Experts Are Overcoming Project Overload

Four "state of content marketing" reports show how content marketers are managing the burden of project overload in 2023.

7 Stats, Zero Trustworthy Sources: My ChatGPT Experiment, Gone Awry

Lindsey McCaffrey

May 1
7 min

7 Stats, Zero Trustworthy Sources: My ChatGPT Experiment, Gone Awry

What happens when you ask ChatGPT for statistics? Can you trust AI-recommended data at face value? Not according to my experiment.

The Risks of Asking Your Non-Writer Employees to Write Your Marketing-Communications Content

Lindsey McCaffrey

Apr 3
3 min

The Risks of Asking Your Non-Writer Employees to Write Your Marketing-Communications Content

Are non-writer employees writing your business content? Learn why this can put your business operations and corporate reputation at risk.

7 Tell-Tale Signs NOW is the Time to Refresh Your Digital Content

Lindsey McCaffrey

Mar 7
4 min

7 Tell-Tale Signs NOW is the Time to Refresh Your Digital Content

How to know it's time for a content overhaul on your website, mobile app, e-commerce site, customer portal, or other digital platform.

Is Your Business' Digital Content Confusing Your Target Customers?

Lindsey McCaffrey

Feb 2
2 min

Is Your Business' Digital Content Confusing Your Target Customers?

There IS such a thing as being too close to your content. Learn 2 simple clarity-boosting ways so your audience always understands you.

Streeeeetch Your Written Content: 6 Ways to Repurpose Case Studies for Maximum Effect

Lindsey McCaffrey

Jan 3
3 min

Streeeeetch Your Written Content: 6 Ways to Repurpose Case Studies for Maximum Effect

Case studies are usually more expensive to create than a blog post. But they provide TONS of value. Here's how to maximize your investment.

Win an Award or Speaking Opportunity - With the Best Written Application EVER

Lindsey McCaffrey

Dec 7, 2022
2 min

Win an Award or Speaking Opportunity - With the Best Written Application EVER

Want to win an industry award or score a high-profile speaking opportunity? Why you shouldn't leave your application to an amateur writer.

10 Steps for Creating Compellingly Killer Key Messages

Lindsey McCaffrey

Nov 10, 2022
4 min

10 Steps for Creating Compellingly Killer Key Messages

Slay 'em with strategic, punchy, soundbite-friendly key messages that encapsulate your business and motivate others to action.

12 (More) Frequently Misused Business Words in Content Marketing

Lindsey McCaffrey

Oct 7, 2022
3 min

12 (More) Frequently Misused Business Words in Content Marketing

Lose vs. loose. Principle vs. principal. Counsel vs. council. Is your organization using the wrong words in its public-facing content?

Why Content Writers Are Basically Professional Organizers

Lindsey McCaffrey

Sep 6, 2022
2 min

Why Content Writers Are Basically Professional Organizers

Got a cluttered website? How a skilled writer can produce a cleaner, more organized and powerfully worded digital platform.

Cottage, Cabin, or Something Else? How Regional Differences Can Affect Word Choice

Lindsey McCaffrey

Aug 5, 2022
2 min

Cottage, Cabin, or Something Else? How Regional Differences Can Affect Word Choice

Same country, same language ... different words? Why small yet crucial variations in word choice can make or break your message.

Creating Content? Don't Make It All About Your Organization (Rather, Make It About "You")

Lindsey McCaffrey

Jul 5, 2022
3 min

Creating Content? Don't Make It All About Your Organization (Rather, Make It About "You")

Nobody likes people who talk about themselves all the time. Same logic applies to your organization's content: don't make it all about you.

Premium Writing Services for Less: How to Afford a Top-Tier Content Writer Without Breaking the Bank

Lindsey McCaffrey

Jun 9, 2022
3 min

Premium Writing Services for Less: How to Afford a Top-Tier Content Writer Without Breaking the Bank

Want high-quality, premium content without the premium prices? These 3 tips can bring down the cost of working with an experienced writer.

How to Rock Your Case Studies Harder Than An '80s Headbanger

Lindsey McCaffrey

May 3, 2022
4 min

How to Rock Your Case Studies Harder Than An '80s Headbanger

Know your organization would benefit from case studies, but unsure where to start? Here's a quick primer to get that ball rolling. Case...

Are These Commonly Misused Words In Your Content Marketing?

Lindsey McCaffrey

Apr 6, 2022
4 min

Are These Commonly Misused Words In Your Content Marketing?

Assure vs. ensure vs. insure. Lay vs. lie. A lot vs. allot. Is your business content riddled with all the wrong words? Find out now.

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