SMART, STRATEGIC & clear:

premium WRITTEN Content 

with Purpose

◾ web content ◾ case studieS ◾

◾ reports ◾ articles ◾ 

◾ speeches ◾ and more ◾

 

FOR

MID-SIZED & LARGE gOVERNMENT, b2b & b2c CLIENTS

In my industry, you'll hear a lot of names given to what I do.

Storytelling. Content marketing.

Brand journalism.

Content creation. Content curation.

Copywriting. Content writing.

Ultimately though, you can summarize my expertise into two categories:

Writing

Strategic digital, print and social content to support and strengthen your marketing-communications initiatives and overall brand. 

Editing

Detail-oriented review and revising of your business content, to ensure it meets your objectives as well as your audiences' information needs.

CONTENT FROM A STRATEGIC LENS

Success in business is all about strategy.

Likewise, your content should also be part of a strategy.  

Every single piece of content - every single word - should

have a purpose and serve your overall business goals. 

With 20 years of expertise as a writer, editor and content strategist,

I can help you achieve just that.

my CLIENTS

Over 20 years, I have worked with many governmental, B2B, B2C and non-profit organizations

across a variety of sectors. 

Here are just a few of my clients:

do prospects exit your website

as soon as they arrive?

Stop committing word crimes!

Poorly written content robs your business of potential customers.

Download my free ebook today for 10 simple tips to enhance the quality of your business' digital content, increase online visitors, boost your brand, and improve sales. 

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© 2020 Lindsey McCaffrey, Writer, Editor, Content Strategist.

 

BASED IN OTTAWA, ONTARIO, CANADA, WITH CLIENTS WORLDWIDE.