May 28, 2018
Lindsey McCaffrey, Writer, Editor, Content Strategist
Is it time to update your corporate website content? Here are eight signs/considerations to help you make your decision.
January 3, 2018
Don't make reading your content feel like a chore! How to increase the chances customers will stick around on your business website.
December 18, 2017
People SCAN your business' online content BEFORE deciding to read it. So you'd better get to the point quickly. Here's how to do it.
December 10, 2017
Stop writing your online content in a bubble! Here's how to ensure your target audience will always understand what the heck you're talking about.
December 3, 2017
How can you appease the so-called gods of Google, while also getting your target audience or customers to take notice?
November 27, 2017
Your website content shouldn't always be about your business, products or services. Aim for balance - and make it about "you."
8 Tell-Tale Signs NOW is the Time to Refresh Your Website Content
What Every Business Ought to Know About Their Website Content (Because Otherwise, You May Be Turning Customers Off)
How To Win With Web Content: By Getting To The Point IMMEDIATELY
Stop Confusing Your Customers! How To Write Clear Online Content People Will Actually Understand (& Reward You For)
Should You Write Your Website Content For Humans, or Robots?
Writing Website Content? Don't Make It All About You (But Make It About "You")
Word Crimes: 5 Ways Your Website's Written Content Is Robbing Your Business of Potential Customers
November 20, 2017
In a Shocking Twist, I've Realized Content Writers are Professional Organizers
August 24, 2017
10 Brutally Honest Confessions From a Freelance Content Writer
August 2, 2017
From Shunned to Success! What I Learned from Writing for the Greeting Card Industry
May 9, 2017
5 Unusual But Cool Things To Blog About in May
April 29, 2017
Ottawa Writing, Editing, Content Strategy and Content Coaching - My Services Explained!
April 24, 2017
What Do Freelance Content Writers and Copywriters Write About?
April 18, 2017
400+ Power Words To Easily Improve Your Content Starting Now
April 7, 2017
40-Year-Old Lindsey Reads 7-Year-Old Lindsey's Fab Fiction!
March 31, 2017
How I Make "Stupid" Look Good
March 24, 2017
What's the Difference Between a Copywriter and a Content Writer?
March 20, 2017
Please Stop Promoting Your Business As A "Leading Provider"
February 16, 2017
7 Reasons Why Writers Are The Absolute Best Folks To Fall In Love With
February 10, 2017
10 Words and Phrases I Don't Want To See In Your Business or Marketing Content
January 23, 2017
How to Save (Yes, SAVE!) Money When You Hire a Freelance Content Writer
January 4, 2017
31 Brilliant Ideas to Post to Your Facebook Business Page, No Matter Your Industry
December 13, 2016
Cottage...or Cabin? Consider Regional Differences in Your Word Choice
December 1, 2016
20 Weird, Wonderful and Random Things I've Learned as a Freelance Content Writer
November 18, 2016
Want People To Read Your Online Content? Start Effing Up Your Subheadings
October 11, 2016
Wrap it Up: 6 "Bottom Line" Ways to Write Your Blog Conclusion
September 7, 2016
Get It Now! 51 Savvy and Share-Worthy Topics for Better Business Blogging
August 19, 2016
Stumped for Headlines or Blog Writing Topics? Try These 4 Free Online Idea Generators
July 12, 2016
How to Rock Your Case Study Harder Than an '80s Headbanger
June 14, 2016
Kindness in Writing: How to Respond to a "Nut"
May 7, 2016