Reports and White Papers

Present your case, expertise and knowledge with longer-form content

Educate others while collecting new leads and/or motivating others to action 

Both white papers and special reports are longer-form content formats with specific purposes.

I write content for both:

  • White papers are used to build your brand, collect email addresses via download, and strongly encourage readers to purchase your products or services

  • Special reports (aka "State Of X" or industry reports) are used to challenge the way people think about or improve their knowledge of a certain issue, are research-heavy, and argue for readers to do something (whether through decision-making or otherwise)

  • Twitter
  • LinkedIn - Grey Circle

© 2020 Lindsey McCaffrey, Writer, Editor, Content Strategist.

 

BASED IN OTTAWA, ONTARIO, CANADA, WITH CLIENTS WORLDWIDE.