Did my headline compel you to read this article?
It should have: it includes four "power words."
Recently, I searched Google for the most attention-grabbing, influential, click-friendly words that businesses can (and should!) use in their content.
In two hours, I found a great deal of consensus on the following 10 words and phrases:
You / your
Easy / easier / easiest / easily
So why do these words work so well?:
They speak directly to the reader (you/your)
They explain cause and effect (because, improve)
They promise simplicity (easy/easier/easiest/easily, how to)
They stir up excitement (new, free, exclusive)
They encourage quick action (now)
They create trust (proven)
Of course, words can mean different things to different people in different contexts.
I've provided six other tables below, to help you identify the "right words" to use according to your marketing, communications or content goals.
Enjoy! I hope you find this a handy resource. (I know I do!)
54 power words to get people to trust you
Content marketing is all about getting people to trust you, your brand and your business.
Why? Because when people trust you, they feel safe. They believe they can look to you as an expert.
And that ultimately means they will come to you readily if they:
Using the "right" words, such as those below, can help build that trust:
192 power words to get people to click on your headline
You may have great content. But without a strong headline, your content will likely go unnoticed.
According to CoSchedule, headlines that evoke emotion drive more shares on social media.
So if you're writing a blog post, publishing a newsletter article, writing a social media post, or need a subject header for a direct mail or email, consider using some of these words:
54 power words to make people take action
The words and phrases below can influence people to do something.
For example, you may want them to:
Discover (and use) these words and phrases for your calls to action (CTAs):
14 power words to get more shares, likes and comments on Facebook
According to QuickSprout, the following words are most likely to influence people to click on your Facebook post.
Don't use Facebook? Click here for other power words to use on Twitter, LinkedIn and Google Plus.
(Source: Red Website Design)
45 power words to inspire your audience
When your target audience reads content, they are likely a bit tired, overwhelmed by yet another day of constant messages.
In this head space, they don't want to be sold to.
Rather, they want content that will entertain or amuse them, perk them up, and maybe even make their lives better.
According to blogger extraordinaire Jon Morrow, the following words will give your readers "a pep talk and get them charged up again."
33 power words to promote exclusivity
Remember the top 10 words and phrases above?
Exclusivity is one of the most powerful words you can use to capture people's attention.
Why? Because people like to feel that they are:
Looking to promote a limited-time offer? Need to get people to join a members-only group? Want to tell your target audience that you have access to information nobody else can provide them?
Then consider using these words:
What words or phrases work for you and your content? Share in the Comments section below!
"Ottawa writer for hire" Lindsey McCaffrey is an award-winning freelance writer, editor and content strategist for businesses and non-profit organizations. Learn more about Lindsey here.