SPECIALIZING IN WRITING & EDITING OF:

Annual reports

Articles

Bios

Blogs

Brochures

Case studies

Direct mail

Ebooks

Email blasts & campaigns

Industry reports

 

 

Landing pages

Letters

Newsletters

Product descriptions

Service descriptions

Video scripts

Websites

White papers

  • Facebook - White Circle
  • Twitter - White Circle
  • LinkedIn - White Circle

Contact Lindsey

© 2016 LINDSEY MCCAFFREY. WRITER IN OTTAWA. WRITER. EDITOR. CONTENT STRATEGIST.

What Do Freelance Content Writers and Copywriters Write About?

 

I'm a freelance writer - meaning I am a "writer for hire."

 

More specifically:

 

 

But that's not all: throughout my career, I've written a whole whack of other things including annual reports, email campaigns, white papers, landing pages, and product and service descriptions.  

 

As for the subject matter?

 

Well, let's just say I've written content on an incredibly wide array of topics. 

 

So. Many. Topics.

 

 

To paraphrase Forrest Gump, being a freelance writer is kind of like a box of chocolates.

 

You never know what topic you're going to get (or be asked to write about). 

 

One day, I jotted down every subject I could think of that I'd written about as a freelance writer.  

 

I came up with almost 200. And that was just off the top of my head!

 

A long, diverse list

 

 

Employee engagement. Innovation. Polar bears. Software. Heritage buildings. Carpet cleaning. Bombs. Botox. Sliding doors. Literacy. Fundraising... 

 

The list is long.

 

And not only that: my topics list is diverse.

 

Like really diverse. I've written: 

 

  • heart-wrenching stories about near-death situations;

  • "fluffy," fun, amusing blogs on topics like food fights;  

  • stripped-down, tell-it-like-it-is content for technical guides;

  • historical, fact-laden articles about warfare; and

  • content for business audiences, on topics to help them turn a profit. 

 

Writing isn't just about writing

 

 

I've learned a lot throughout my career about many things. You could say I'm a mini-expert on a ton of random subjects.  

 

But bear in mind: writing about specific topics isn't as simple as just sitting down and writing a few paragraphs.

 

Writing is about taking a topic and finding a way to get your target readers' attention in a busy, loud, information-driven world.

 

That requires:

 

  • creative thinking,

  • versatility,

  • research skills,

  • an understanding of your audience's needs, and

  • a sense of what will drive your audience to absorb your content.  

 

In other words, if you think strategic, solid writing is a steady stream of consciousness...it's not as easy as that. 

 

But I still love it.

 

And now...the list!

 

 

The best part about being a freelance writer is that this job is never, ever boring (although, granted, some topics are more interesting than others). 

 

Just look at everything I've written about! 

  • Aboriginal art

  • Aircraft 

  • Aluminum windows

  • Arctic landscape

  • Babies and infants

  • Bald eagles

  • Birth order

  • Black bears

  • Blogging (yes, I've blogged about blogging - how meta)

  • Blood donors

  • Blood research

  • Blood transfusions

  • Bomb detection and surveillance

  • Botox

  • Brain science

  • Break-ups

  • Business training

  • Butterflies

  • Call centres

  • Canada's Navy

  • Canadian Arctic Expedition

  • Canadian city names

  • Canoes

  • Carpet cleaning

  • Coin collecting (aka "numismatics")

  • Concrete

  • Conservation

  • Construction

  • Conversation in the workplace

  • Cooking 

  • Cottaging in Canada

  • Customer Relationship Management (CRM)

  • Customer service

  • Dairy products

  • Dance

  • Data replication software

  • Dating

  • Dermabrasion

  • Dermal fillers

  • Diesel engines

  • Digital marketing

  • Disney World

  • Doors

  • Ducks

  • Early childhood learning

  • Education

  • E-learning

  • Employee engagement

  • Employment

  • Environmentalism

  • Excessive sweating

  • Extroversion

  • Facebook

  • Facial care

  • Fashion accessories

  • Foreign Account Tax Compliance Act (FATCA)

  • Financial donors

  • Financial literacy

  • Flowers

  • Food delivery services

  • Food fights

  • Foxes

  • Fruit

  • Fundraising

  • Gold Rush

  • Government / heritage buildings

  • Green-living philosophy

  • Grey wolves

  • Handbags

  • Hardware

  • Hawks

  • Headlines

  • Healthcare

  • Health literacy

  • Heart disease

  • Heart health

  • Hematology

  • Home renovations

  • Honeymoons

  • Hospitals 

  • Human resources (HR)

  • Hummingbirds

  • ICT (information and communications technology) sector

  • Indian film

  • Infectious diseases

  • Information technology (IT)

  • Innovation

  • Interior design

  • International coats of arms

  • Introversion

  • Jacques Cartier

  • Kissing (yes, really)

  • Leadership

  • Lifelong learning

  • LinkedIn

  • Literacy

  • Manicures

  • Maple trees and the maple leaf

  • Marketing / marketing-communications

  • Massage therapy

  • Maternity wear

  • Medical equipment

  • Media

  • Meetings

  • Mental health

  • Middle children

  • Military uniforms

  • Motherhood

  • Municipal government

  • Natural lighting

  • Nature

  • Nursing

  • Organ donation

  • Organic foods

  • Osprey

  • Parliament Hill

  • Patients

  • Pedicures

  • Peregrine falcons

  • Personal finance

  • Personal relationships

  • Photography

  • Physicians

  • Polar bears

  • Pop music

  • Post-secondary learning

  • Praying mantises

  • Pregnancy 

  • Professional relationships

  • Public relations (PR)

  • Quebec culture

  • Research and development (R&D)

  • Rape culture

  • Real estate

  • Recipes

  • Refrigeration

  • Restaurants

  • Retirement

  • Secondary school learning

  • Self-service kiosks

  • Senior citizens

  • Sex

  • Shamanism

  • Shoes

  • Sleep apnea

  • Sleep consulting

  • Sliding doors

  • Small business

  • Snoring

  • Software

  • Spas

  • Spices

  • Stem cells

  • Surgery

  • Taxes

  • Technology

  • Tissues (body tissues)

  • Trade shows

  • Travel and tourism

  • Twitter

  • Vegetables

  • Vein treatments

  • Victoria Cross 

  • Vimy Ridge

  • Visual arts

  • Volunteering

  • War of 1812

  • Warcraft (vehicles, not the game!)

  • Waxing

  • Wayfinding

  • Websites

  • Weddings

  • Wellness

  • Wildlife

  • Words

  • Writers

  • Writing (yes, I've written about writing)

  • WWI

  • WWII
     

Are you a writer? Do you write content for your organization? What kinds of topics have you written about? 

"Ottawa writer for hire" Lindsey McCaffrey is an award-winning freelance writer, editor and content strategist for businesses and non-profit organizations. Learn more about Lindsey here.

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