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© 2020 Lindsey McCaffrey, Writer, Editor, Content Strategist.

 

BASED IN OTTAWA, ONTARIO, CANADA, WITH CLIENTS WORLDWIDE. 

Product and Service Descriptions

Make the purchase decision easy for others with high-quality content
Your business' success is all in the details

Did you know 20% of abandoned purchases online are the result of incomplete or unclear product information?​

 

This means that, if you write high-quality descriptions for your products or services, you can expect your sales to increase.

I write product and service details for e-commerce and other websites, with each description clearly: 

  • Highlighting value

  • Describing the benefits

  • Showcasing any unique selling points so your offering stands apart from other similar options in the market

In essence, I write descriptions that balance providing just the right amount of information, while also keeping them as concise as possible. ​