Cottage, Cabin ... or Something Else? Word Choice and Regional Differences
Same language does not always mean same vocabulary
You know that cute little house in the woods?
The rustic, oftentimes romanticized one, usually nestled by a lake?
The place where people like to relax, read, sleep, and drink beer on weekends?
And have campfires? Make s'mores? Maybe even swim or ski?
I call it a cottage ... but that's not necessarily the "right" word
My English-speaking friends and family members in and around eastern, southern and central Ontario also call it a cottage.
And apparently, so do folks in Prince Edward Island and Nova Scotia.
But not everyone does.
Same country, same language ... different wording
While researching about cottages for an client article, I learned that English-speaking folks across Canada call it:
a cabin in Newfoundland, British Columbia, Alberta and Saskatchewan;
camp in Northwestern Ontario; and
the lake in Manitoba (as to whether the building must reside by a lake to be called "the lake," I have no idea).
Lesson learned: always consider regional differences!
No matter the country, it is absolutely critical to consider the following when developing content for them ...
Even if your audience speaks the same language, they may not all use the same vocabulary.
And it's worth taking the time to understand these small nuances and communicate in your audience's vernacular.
Why? Because by demonstrating you understand them, this can go a long way in appealing to their heads, hearts and - hopefully - their wallets.
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