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© 2020 Lindsey McCaffrey, Writer, Editor, Content Strategist.

 

BASED IN OTTAWA, ONTARIO, CANADA, WITH CLIENTS WORLDWIDE. 

FAQs

Don't see your question answered below? Contact me for the information you need. 

1. Do you have a writing portfolio?  

2. Why should I hire a freelance writer/editor, instead of

    getting one of my employees to develop content?

3. What if I want something ghostwritten?

4. Who are your clients?

5. I need content. But what if my business/industry is boring? 

6. Do you charge by the hour or by project?

7. Can you write about my industry?

8. Who reads the content you write?

9. Do you accept ongoing writing/editing projects?

10. Do you do graphic or web design as well?

11. What if I need something translated?

1. Do you have a writing portfolio?
 
I do indeed. For access to my password-protected
portfolio and writing samples, contact me directly
2. Why should I hire a freelance writer/editor, instead of getting one of my employees to develop content?

Having worked in corporate for many years, I know an organization's best writers are often buried under requests for more and more (and more) content. Hiring an external writer can help minimize the backlog while increasing the amount and frequency of content being put out into the world.  

You may also have employees who are technically decent writers—that is, they may be adept in spelling and grammar. But achieving great content isn’t just about writing. You also have to consider a multitude of factors including word choice, tone, consistency, media type, audience appropriateness, clarity, and subject relevance. That sort of strategic approach to content marketing and writing can only be acquired through years of practice.


My recommendation? Bring in an external content marketing expert—and free up your employees' time to work on other tasks that provide the best value to your business. TOP 

 

3.  What if I want something ghostwritten?

Not a problem. In fact, most of the work I do is ghostwriting. If you want a specific person's name attributed to something—whether a blog post, article for a high-profile business publication, a sales letter or otherwise—the byline is yours. TOP 

4.   Who are your clients?

I have two main types of clients

- Mid-sized and large B2B, B2C, government and non-profit organizations. Normally, I work directly with these clients.​ Check out the client list near the bottom of my homepage.

- Professionals or agencies working in marketing and communications, web design, digital media, social media and public relations. Often, we partner up on larger projects. TOP 

5.  I need content. But what if my business or industry is boring? What will you write about?

It doesn’t matter what you’re selling: interesting, relevant, attention-grabbing stories exist everywhere, even in the most lackluster of organizations! As a content marketing strategist, I can also help you identify story ideas that will appeal most to your audience(s).

For the record, when I refer to "stories," that could mean anything from blog articles, to the About Us section on your website, to case studies, to many other things. TOP 

6.  Do you charge by the hour or by project?

I usually charge by the hour. However, for ongoing clients who wish to sign a multi-month contract with me, I am amenable to negotiating a small discount on my hourly rate. TOP 

7.  Can you write about my industry?

 

Absolutely! I’ve spent more than 20 years doing content development for a very wide range of industries, and on an even wider range of topics.

 

Even if I’ve never written about your industry, there is a very good chance I have written about something related to your business. Regardless, I always do my research to ensure I am well-versed in your specific business environment. TOP 

 

8.  Who reads the content you write?

 

Here’s a very short laundry list of just some of my (and my clients’) audiences:

- Prospective, current and lapsed customers

- C-Suite / executives (CEOs, CFOs, CIOs, COOs) and other business leaders

- Business owners

- Venture capitalists and investors

- Boards of directors and other key stakeholders

- Employees

- Taxpayers

- Governmental decision-makers

- Financial donors

- IT buyers

- Academics

- Physicians, scientists and researchers

- Exclusive club members

General public TOP 

9.  Do you do longer-term contracts with clients? 

Yes. When I sign on as your go-to writer/editor, I essentially become an extension of your team. And because I get to know the ins and outs of your business, you won't need to spend a lot of time giving me direction on every single task. TOP 

 

10.  Do you do graphic or web design as well?

 

No—I leave that to the experts! However, I partner with graphic and web designers on many projects.

 

If you are looking for something that requires content and design (e.g., like an annual reportwebsite or ebook), I am happy to join forces with anyone you already have in mind. Or, I can recommend a few experts for your consideration. The choice is yours. TOP 

 

11.  What if I need something translated?

I am happy to provide you with some recommendations for translators. I also have experience working with them to ensure "version control" with all versions matching up accordingly. TOP