SPECIALIZING IN WRITING & EDITING OF:

Annual reports

Articles

Bios

Blogs

Brochures

Case studies

Direct mail

Ebooks

Email blasts & campaigns

Industry reports

 

 

Landing pages

Letters

Newsletters

Product descriptions

Service descriptions

Video scripts

Websites

White papers

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Contact Lindsey

© 2016 LINDSEY MCCAFFREY. WRITER IN OTTAWA. WRITER. EDITOR. CONTENT STRATEGIST.

FAQs

 

  1. Why should I hire a freelance writer, instead of getting
    one of my employees to write content?

  2. What if I want something ghostwritten?

  3. Who are your main clients?

  4. Is it expensive to hire someone to write or edit copy for me?

  5. I need content. But what if my business or industry is boring?
    What will you write about?

  6. Do you charge by the hour or by project?

  7. Can you write about my industry?

  8. Who reads the content you write?

  9. Do you accept ongoing writing/editing projects?

  10. Do you do graphic or web design as well?

  11. What if I need something translated?

1.  Why should I hire a freelance writer, instead of getting one of my employees to write content?

 

Well, do you simply want words...or do you want strategic, compelling, persuasive content that speaks to your target audience?

 

Certainly, your employees may be technically decent writers—that is, they may be adept in spelling and grammar. But achieving great content isn’t just about writing. You also have to consider a multitude of factors including word choice, tone, consistency, media type, audience appropriateness, clarity, and subject relevance. That sort of strategic approach to writing can only be acquired through years of practice.

 

My recommendation? Leave the content writing to the experts—and let your employees work on tasks that provide the best value to your business. TOP 

 

2.  What if I want something ghostwritten?

 

Not a problem. In fact, most of the work I do is ghostwriting. If you want your name attributed to something—whether a blog post, article for a high-profile business website, or sales letter—the byline is yours. TOP 

 

3.   Who are your main clients?

 

I have two types of clients

 

• Organizations of all sizes and industries: small, medium, and large, whether B2B, B2C, non-profit or somewhere in between. Normally, I work directly with these clients.

• People or agencies working in marketing and communications, web design, digital media, social media and public relations. Often, we partner up on larger projects.TOP 

 

4.  Is it expensive to hire someone to write or edit copy for me?

 

No! Here’s why:

 

As a freelancer with minimal overhead, I can offer my services at competitive rates. Moreover, there are ways you can save a few dollars when working with a content writer—check out this blog.

 

Meanwhile, keep this in mind: content can be repurposed, over and over (and over!) again. Just one blog post can be revamped into several other marketing-communications pieces (e.g., a case study, website copy, and/or content in an email blast).

 

In other words, great content is not only affordable—but a worthwhile investmentTOP 

 

5.  I need content. But what if my business or industry is boring? What will you write about?

 

It doesn’t matter what you’re selling: interesting, relevant, attention-grabbing stories exist everywhere, even in the most lackluster of organizations! As a content marketing strategist, I can help you identify the story ideas that will appeal most to your audience(s).

 

For the record, when I refer to "stories," that could mean anything from blog articles, to news releases, to the About Us section on your website, to case studies, to posts on your Facebook page, to many other things. TOP 

 

6.  Do you charge by the hour or by project?

 

I usually charge by the hour. For ongoing clients, I sometimes create custom packages based around a particular strategy (e.g., blogging, writing a series of case studies, or managing social media communities etc.), and price all projects as one unit. TOP 

 

7.  Can you write about my industry?

 

Absolutely! I’ve spent almost two decades working in and writing for a variety of industries. Even if I’ve never written about your industry, there is a very good chance I have written about something related to your business. Regardless, I always do my research to ensure I am well-versed in your specific business environment. TOP 

 

8.  Who reads the content you write?

 

Here’s a shortened laundry list of just some of my (and my clients’) audiences: executives (CEOs, CFOs, CIOs, COOs), business leaders, employees, the general public, prospective customers, current customers, lapsed customers, venture capitalists, financial donors, volunteers, media, technology purchasers, small business owners, parents, moms-to-be, foodies, educators, academics, coin collectors, trades people, event planners, fashionistas, physicians, researchers, exclusive club members, people in crisis, people looking for jobs... as you can see, it’s a mixed bag. TOP 

9.  Do you accept ongoing writing/editing projects?

Yes, many of my clients have been with me for years. They turn to me any time they need writing done—essentially, I become an extension of their team. And because I get to know the ins and outs of their business, they don’t need to spend a lot of time giving me direction on every task. TOP 

 

10.  Do you do graphic or web design as well?

 

No—I leave that to the experts! However, I partner with graphic and web designers on many projects. If you are looking for something that requires content and design (e.g., like a website or a brochure), I am happy to join forces with anyone you already have in mind. Or, I can recommend a few experts for your consideration. The choice is yours. TOP 

 

11.  What if I need something translated?

I would be happy to provide you with some recommendations for translators. I also have experience working with translators, to ensure all versions match up accordingly. TOP 

 
 
 
 
 
 
 
 
 
 
 

Don't see the answer you need? Email or call me.