About Me

Premium content writer and editor with clients worldwide

Premium content
20 years
Journalism trained
Corporate content
B2B, B2C etc.
Clients worldwide
Content marketing
Brand journalist

Storyteller. Strategist. Solutions-oriented.

For almost 20 years, Lindsey McCaffrey has written and
edited smart, action-inspiring marketing-communications
content for a multitude of businesses and non-profit
organizations across Canada and the United States.

20+ Years of Content Marketing Expertise

Hello! I'm Lindsey McCaffrey.

For more than two decades, I have written and edited strategic content for a wide variety of B2B, B2C, government and non-profit organizations across Canada and worldwide.

There are lots of writers out there. But unlike many of them, I'm not only a writer; I'm also a strategist.


Much of my career has involved developing communications strategies, marketing and media plans; and creating key messages and outreach strategies for varied target audiences.


So what does this mean for you, the client? In addition to writing and editing, I create effective content strategies to help you figure out what you want to say, when to say it, and how to say it well.


As a member of the International Association of Business Communicators (IABC) in 2008, I received a coveted Gold Quill award for developing an extensive national “malaria policy change” outreach strategy for Canadian Blood Services, which targeted more than a dozen distinct audiences.

For almost two decades, I’ve done content marketing for a wide range of organizations across a plethora of industries.


From small, medium and large businesses to non-profits and Crown Corporations, I have a large portfolio spanning hundreds of diverse topics. 


I believe in simplifying things for my clients. I want you to hand me a project, and feel at ease knowing it will be completed - on budget, on time, and within (or hopefully above) your expectations.


I may need your input every so often, but my goal is to gain your trust so you can focus on all the other important areas of your business.


Based in Ottawa, Available Anywhere


I'm in the national capital of Canada with many local clients - as well as others throughout the country, and even internationally.


The beauty of my job is that it doesn't matter where you are: if you want to hire me for your content needs, I'm happy to oblige.