SPECIALIZING IN WRITING & EDITING OF:

Annual reports

Articles

Bios

Blogs

Brochures

Case studies

Direct mail

Ebooks

Email blasts & campaigns

Industry reports

 

 

Landing pages

Letters

Newsletters

Product descriptions

Service descriptions

Video scripts

Websites

White papers

  • Facebook - White Circle
  • Twitter - White Circle
  • LinkedIn - White Circle

Contact Lindsey

© 2016 LINDSEY MCCAFFREY. WRITER IN OTTAWA. WRITER. EDITOR. CONTENT STRATEGIST.

“Creative, professional, and with an ability to connect the audience to the message, Lindsey McCaffrey is an invaluable writer who understands the medium. She works directly with our clients so we can focus on what we do best. With Lindsey on our team, I know our clients are going to be getting the attention and results they deserve.”

—Scott Acker, Cicada Creative

I develop content marketing strategies that provide:
Content marketing ideas
  • Detailed list of topics for your blog, e-newsletter, email blasts/campaign, direct mail, social media posts, case study series etc.

  • Interesting, relevant, share-worthy topics that:

    • Effectively promote your organization,

    • Differentiate your brand and thought leadership, and

    • Motivate people to take action.

Schedules for content delivery
  • Calendars/editorial calendars to guide when and how often you should share or post content.

Let's talk strategy!

Key messages about your organization
  • Overarching messages to help you describe your organization—no matter the audience or communications channel.

 

Suggestions for repurposing content
  • Other ways to use content outside of its original purpose—and get the most out of your investment.

 

Let me help you figure out what to say, when to say it, and how to say it well. 

 

Contact me to discuss a content strategy for your business.

Content Strategy

Sometimes, businesses need a plan to guide their content.

 

You know you need content. But what should it be about?

 

I help businesses figure out:

  • What they want to say, 

  • When to say it, and 

  • How to say it well.

 

I don't know where to start...