Premium content to move your business forward
I'm Lindsey McCaffrey.
I've held many titles throughout my 20-year career. Brand journalist. Storyteller. Content specialist. But when you boil it all down ...
I am a writer and editor who creates high-quality content from a content strategist perspective.*
My specialty is providing premium marketing-communications content to a wide range of mid-sized and large organizations in:
B2B and B2C
Government and non-profit
Based in Ottawa, Ontario, Canada, I have clients in my own city, as well as nationally and worldwide.
Clear content to help your clients "get it"
Your organization's written content holds so. Much. Power.
It can influence and motivate others to invest in your products, services, cause or idea.
But first, you need to inform and educate.
And that means ensuring your content is clear, concise, and easy to digest.
After all, what's the point of publishing content if your audience doesn't understand it?
I write and edit your business content so it always ...
Demonstrates you know your audience(s): who they are, what they need, and what they may already know
Factors in all those nuances of language that may seem insignificant ... but can actually make or even break customer relationships
Aims for clarity first, and razzle-dazzle second
Let's work together (it's easy!)
The path to professional, clear, persuasive, keyword-rich, effective, powerful marketing-communications content is easy.
That's because I make it easy.
No matter your needs, my goal is to make the content process as smooth as possible for you ... all the way from concept to creation.
So let's talk about working together. I look forward to hearing from you.
(*But before you leave this page, a bit of street cred...)
Bachelor of Journalism, Carleton University
Gold Quill award winner, International Association of Business Communicators
Developer of executive-level / C-Suite content
Two decades in copywriting / content writing, editing and developing content strategies
Thousands of pieces of content written and edited
Public speaker / trainer on business content topics
“Lindsey’s services are plug-and-play. Tell her what you need and she delivers."
- Information Technology Association of Canada
"Storytelling comes naturally to Lindsey. The way she conveys emotions in a story, either long or short, sets her apart from most other writers."
- University of Ottawa Heart Institute Foundation
"Lindsey is a talented, creative and professional writer. She was able to synthesize our technical product information and completely rewrite our website and create new marketing communication pieces. Despite our tight deadlines, Lindsey delivered quality documents on time and within budget."
- ICOR Technology
“Lindsey, just wanted to say again how happy we are with your work….it is a great read and you even had me intrigued! I also forwarded it along to my manager and got a ‘Wow! This is great!’. So again…thanks!”
- Royal Canadian Mint