Storyteller. Strategist. Solutions-oriented.
I create smart content for all kinds of organizations:
strategic, interesting, persuasive, action-inspiring content.
I've been writing professionally for almost 20 years.
And I love it.
Hi! I'm Lindsey McCaffrey: writer, editor and content marketing strategist.
Ottawa writer, editor and content strategist for hire.
Intrigued? Here's more about me:
I have a Bachelor of Journalism. All the skills I learned in university apply to my work as a writer, editor and content strategist, including:
Collaborating closely with clients to identify their business and marketing goals (interviewing skills);
Consulting widely to become well-informed on specific topics (researching skills);
Coming up with interesting, relevant, timely, unique and shareable topics that capture people's attention (creativity skills).
There are lots of writers out there. But unlike many of them, I'm not only a writer; I'm also a strategist.
Much of my career has involved developing communications strategies, marketing and media plans; and creating key messages and outreach strategies for varied target audiences.
So what does this mean for you, the client? In addition to writing and editing, I create effective content strategies to help you figure out what you want to say, when to say it, and how to say it well.
As a member of the International Association of Business Communicators (IABC) in 2008, I received a coveted Gold Quill award for developing an extensive national “malaria policy change” outreach strategy for Canadian Blood Services, which targeted more than a dozen distinct audiences.
My article writing has been featured in many publications including but not limited to Inc.com, the Globe and Mail, IT Business Edge, PRDaily.com, Used.ca, and Bustle.com. A lot of those articles are under my clients' names. (That's right: YOU get the byline if I write something for you!)
For almost two decades, I’ve done content marketing for a wide range of organizations across a plethora of industries. From small, medium and large businesses to non-profits and Crown Corporations, I have a large portfolio spanning hundreds of diverse topics.
Committed to Customer Service
I believe in simplifying things for my clients. I want you to hand me a project, and feel at ease knowing it will be completed - on budget, on time, and within (or hopefully above) your expectations. I will need your input every so often, but my goal is to gain your trust so you can focus on all the other important areas of your business.
People Like Me!
It feels strange writing this, but I'm going to do it anyway: my clients are really happy with my work and approach to quality! Just check out these wonderful testimonials.
Based in Ottawa, Available Anywhere
I'm in the national capital of Canada with many local clients - as well as others throughout the country, and even internationally. The beauty of my job is that it doesn't matter where you are: if you want to hire me for your content needs, I'm happy to oblige.